________ Is Used When a Company Introduces a New Item

question 55

Multiple Choice

________ is used when a company introduces a new item under an existing brand name to an established product line.

• A) Line extension
• B) Licensing
• C) Brand extension
• D) Co-branding
• E) Bundling

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Definitions:

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of goods and services produced by a country in a given year in constant prices.

Percentage Change

A mathematical calculation that shows how much something changes in value as a proportion of its initial value.

International Trade

The exchange of goods and services between countries, allowing for specialization and economies of scale.

Specialization

In economics, it refers to the process by which individuals, businesses, or countries focus on producing a narrow range of goods or services to gain greater efficiencies and improve competitive advantage.