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Why are marketers exploring more opportunities in emerging markets?
Insomnia
A sleep disorder characterized by difficulty falling asleep, staying asleep, or experiencing restful sleep.
Behaviour Modification
A therapy approach that applies principles of learning to change undesirable behaviors to more desirable ones.
Target Behaviours
Specific behaviors or sets of behaviors that are identified for change or intervention within a therapeutic or educational setting.
Variable Reinforcement
A reinforcement strategy in which rewards are given out at unpredictable intervals or after an unpredictable number of responses, enhancing the persistence of the behavior.
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