A Company That Uses a CRM System Needs to Take

question 5

Multiple Choice

A company that uses a CRM system needs to take special precautions to protect which of the following?

• A) customer perceptions
• B) customer value
• C) customer satisfaction
• D) customer retention
• E) customer privacy

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Definitions:

Collateral

Represents an asset that a borrower offers to a lender as security for a loan, which can be seized if the loan is not repaid.

National Exchange

A nationwide, regulated market for the trading of securities, such as the New York Stock Exchange (NYSE) or the National Association of Securities Dealers Automated Quotations (NASDAQ).

TSX

The Toronto Stock Exchange, a major stock exchange in Canada where various securities are traded.

OTC

Over-the-counter, a term used to describe securities trading conducted directly between parties without the involvement of a central exchange.