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Explain Why a Customer's Purchase History May Be Considered the Most

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Essay

Explain why a customer's purchase history may be considered the most important piece of information collected in a CRM system.


Definitions:

Cultural studies

An interdisciplinary field of research and theory focused on understanding the ways in which culture is produced, consumed, and interpreted.

Credential Inflation

Refers to the fact that it takes ever more certificates and diplomas to qualify for a given job.

Certification

A formal process by which an authorized body verifies that an individual or organization has met predefined standards, often related to knowledge, skills, or quality.

Diplomas

Documents or certifications awarded by educational institutions to indicate that an individual has successfully completed a particular course of study.

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