IBM Manager Celia Moore Coordinates IBMs Long-Standing "Reinventing Education" Program

question 1

Multiple Choice

IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program most strongly suggests that IBM has which of the following?

• A) an environmental concept
• B) a financial bottom line
• C) a marketing code of ethics
• D) a consumerist orientation
• E) a policy of corporate social responsibility

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Definitions:

Competitor

An entity (either a person or an organization) that competes with others for market share in an industry by offering similar or better products or services.

Integrated Production

A system of production where various processes are interconnected and work harmoniously to improve efficiency and output.

Descendants

Individuals who are direct offspring or belong to subsequent generations of a particular ancestor or group of ancestors.

Trust

A fiduciary relationship in which one party, known as a trustor, gives another party, the trustee, the right to hold title to property or assets for the benefit of a third party, the beneficiary.