To Determine Customer Lifetime Value, a Company Needs to Know

question 37

Multiple Choice

To determine customer lifetime value, a company needs to know all of the following EXCEPT which one?

• A) customer average purchases per year
• B) costs to service the customer
• C) customer retention rate
• D) the company's discount rate
• E) customer perceived costs

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Definitions:

Authority Types

Various forms of power and control recognized in sociology, including traditional, legal-rational, and charismatic authority.

Tension

A state of mental or emotional strain, often arising from situations of conflict or opposition within social contexts.

Conflict

A struggle or clash between opposing individuals, groups, ideas, or interests, which can take various forms such as social, political, or personal.

Karl Marx

A 19th-century philosopher, economist, and revolutionary socialist who developed the theory of Marxism, analyzing the effects of capitalism on labor, productivity, and economic development.