Which of the Following Is the Practice of Marketing Two

question 26

Multiple Choice

Which of the following is the practice of marketing two or more products and/or services in a single package?

• A) multibranding
• B) co-branding
• C) line extending
• D) brand stretching
• E) bundling

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Definitions:

Ingroup

A social group to which a person psychologically identifies as being a member, often contrasting with an "outgroup" which the person does not identify with.

Outgroup

An outgroup is a social group to which an individual does not identify, often viewed with less favor than the in-group or the group to which the individual belongs.

Ingroup

A group to which an individual belongs, feels a sense of identity, and derives a positive self-esteem from membership.

Outgroup

Any group an individual does not belong to or identify with.