FedEx Offers Its Customers Fast and Reliable Package Delivery

question 98

Multiple Choice

FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________.

• A) loyalty
• B) relationship marketing
• C) customer perceived value
• D) share of wallet
• E) customer lifetime value

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Predictive

Relating to the ability to forecast future events, trends, or behaviors based on current or past data.

Correlation Scores

Numerical measures that indicate the extent to which two variables fluctuate together.

0 And 1

The binary numbers used in digital computing and binary code, representing the off and on states, respectively.