A Buyer's Decisions Are Influenced by ________ Such as the Buyer's

question 100

Multiple Choice

A buyer's decisions are influenced by ________ such as the buyer's age and life stage, vocation, level of affluence, lifestyle, personality, and self-identity.

• A) personal characteristics
• B) situational factors
• C) perceptions
• D) social factors
• E) psychological factors

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Definitions:

Systematic Desensitization

A therapeutic method involving gradual exposure to a fear-inducing object or context, combined with relaxation exercises, to progressively reduce the intensity of the feared response.

Phobias

Intense, irrational fears of specific objects or situations, significantly impacting an individual's daily functioning.

Progressive Relaxation

A technique for reducing stress and anxiety by tensing and then relaxing each muscle group in the body.

Transcranial Direct Current Stimulation (tDCS)

Transcranial Direct Current Stimulation (tDCS) is a form of neurostimulation that uses constant, low current delivered directly to the brain area via electrodes on the scalp to modulate neural activity.