Which of the Following Identifies a Major Concern Regarding Internet

question 47

Multiple Choice

Which of the following identifies a major concern regarding Internet marketing research?

• A) the speed at which surveys can be administered
• B) cost-effectiveness
• C) the ability to translate results to the general population
• D) the difficulty of tabulating responses
• E) the speed at which responses can be gathered

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Definitions:

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and the actual amount they receive following trade.

Marginal Benefit

The boost in pleasure or utility a person gets from purchasing one more unit of a product or service.

Output

The aggregate output of products or services generated by an enterprise, sector, or economic system over a defined time frame.

Positive Externality

A benefit obtained without compensation by third parties from the production or consumption of sellers or buyers. Example: A beekeeper benefits when a neighboring farmer plants clover. Also known as an external benefit or a spillover benefit.