According to Your Textbook, the Initial Layer of a Brand

question 25

Multiple Choice

According to your textbook, the initial layer of a brand represents ________.

• A) values
• B) benefits
• C) attitudes
• D) tangible features
• E) intangible features

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Definitions:

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Prototype

Describes an early model or initial release of a product designed to test a concept or process, serving as a typical example of a category.

Cultural Traits

Characteristics that define a particular culture, including language, religion, cuisine, social habits, music, and arts.

Tight Culture

Societal or organizational cultures characterized by strong social norms and a low tolerance for deviant behavior.