The Middle Level of Brand Positioning Is ________

question 58

Multiple Choice

The middle level of brand positioning is ________.

• A) beliefs
• B) values
• C) product attributes
• D) benefits
• E) service

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Definitions:

Fixed-Ratio

In the context of behavioral psychology, this refers to a reinforcement schedule that rewards a response only after a specified number of responses.

Variable-Ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, commonly used in behavior modification programs.

Fixed-Interval

A schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.

People-first language

A linguistic approach that emphasizes the individuality of persons with disabilities by mentioning the person first and the disability second.