When Marketers at Procter & Gamble Selected the Millennials, a Demographic

question 88

Multiple Choice

When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for the company's Febreze line of products, they were executing which of the following?

• A) market segmenting
• B) mass marketing
• C) differentiation
• D) targeting
• E) positioning

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Definitions:

Baddeley and Hitch

Psychologists who proposed the model of working memory, explaining how the brain processes and stores short-term information.

Atkinson and Shiffrin

Psychologists who proposed the multi-store model of memory, which includes the sensory register, short-term memory, and long-term memory.

Memory Storage

The process of retaining information over time, which is critical for learning, decision-making, and personal identity.

Long-Term Memory

The phase or type of memory responsible for the storage of information over extended periods, ranging from days to decades.