Examlex
The strongest brands go beyond attributes or benefit positioning; they are positioned on ________.
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Q27: Explain why businesses tend to like the
Q34: Donna wants to buy a new coat.
Q60: The division of buyers into groups based
Q65: The size and growth potential for a
Q67: A(n) _ is a system in which
Q73: Attributes are the least desirable level for
Q80: To make positioning decisions, a marketer can