Attributes Are the Least Desirable Level for Brand Positioning Because

question 73

True/False

Attributes are the least desirable level for brand positioning because competitors can easily copy attributes and customers are more interested in what attributes will do for them than in the brand itself.

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Definitions:

Granted

Given or provided, often in response to a request or in acknowledgment of a need.

Normal

Conforming to a standard; usual, typical, or expected under specific conditions or circumstances.

High-context

A communication style where much of the information is understood through context, non-verbal cues, and between-the-lines reading, rather than stated explicit content.

Inferred

Concluded or derived as a judgment based on evidence or reasoning rather than being stated explicitly.