In the Competition Between ________ and ________ Brands, Retailers Have

question 71

Multiple Choice

In the competition between ________ and ________ brands, retailers have the advantages of controlling what products will be stocked, where products will be stocked, and what prices will be charged.

• A) national; manufacturer
• B) store; private label
• C) manufacturer; private label
• D) store; licensed
• E) private label; distributor

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Definitions:

Order Management

The process of efficiently tracking and fulfilling sales orders, from initial receipt through to delivery to the customer.

Customer Service

The support and assistance provided by a company to those people who buy or use its products or services.

Service Recovery

The actions a company takes to correct a problem that a customer has encountered with its service, aimed at restoring customer satisfaction.

Customer Service

The direct interaction between a consumer making a purchase and a representative of the company that is selling it.