Brand ________ Is the Set of Associations That Consumers Hold

question 92

Multiple Choice

Brand ________ is the set of associations that consumers hold in memory regarding a brand's features, benefits, users, and perceived quality as a result of prior brand marketing activities.

• A) equity
• B) attitude
• C) valuation
• D) knowledge
• E) positioning

---

Definitions:

Transcontinental Railroad

A railway system completed in 1869 that connected the eastern and western parts of the United States, significantly reducing travel time and facilitating economic growth.

Labor Choices

The decisions related to employment, including job selection, career paths, and work conditions.

Freed Slaves

Individuals who were emancipated from the condition of slavery, often after legal abolition or through acts of liberation.

Freed Slaves

Individuals who were emancipated from slavery, especially in the United States following the Civil War.