When Heinz Introduced EZ Squirt Packaging and New Colors Such

question 76

Multiple Choice

When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying of its ketchup, the company was introducing ________.

• A) cosmetic change
• B) context change
• C) concept change
• D) discontinuous innovation
• E) a new core benefit

---

Definitions:

Circumferential

Pertaining to or measuring the perimeter of a circle or other rounded object.

Concentric

Defined by objects sharing a common center, often used in physics and geometry.

Interstitial

Space within tissue. Interstitial growth is growth from within.

Appositional

A mode of growth by the addition of new layers on the surface of existing tissues or structures.