________ Consists of Characteristics That Make a Brand Unique

question 88

Multiple Choice

________ consists of characteristics that make a brand unique.

• A) Brand valuation
• B) Brand equity
• C) Brand personality
• D) Licensing
• E) Intellectual property

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Definitions:

External Parties

Individuals or entities outside of a company that have an interest in its activities, such as suppliers, customers, or regulators.

Authority And Responsibility

A management principle stating that a person with authority (power to make decisions) should also be responsible for the outcomes of those decisions.

Performance Evaluation

The process of assessing the performance of employees, processes, or systems against set benchmarks or standards.

Financial Budgets

Detailed plans that outline an organization's financial goals and the strategies to achieve them, including projections of income, expenses, and cash flow.