Marketers Describe the Way the Consumer Processes Information to Arrive

question 39

Multiple Choice

Marketers describe the way the consumer processes information to arrive at purchase choices as ________.

• A) evaluation of alternatives
• B) information search
• C) purchase decision
• D) situational factoring
• E) problem/opportunity recognition

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Definitions:

Organizational Behavior Modification (OBM)

A plan for managing the behavior of employees through a formal system of feedback and reinforcement.

Informal System

An unstructured and unofficial means of operation within an organization, consisting of activities and communications that are not prescribed by formal rules, policies, or structures.

Reinforcement

The process of encouraging or establishing a behavior through rewards or punishments.

Job Success

Achieving or exceeding the performance standards and goals set for a specific job role over a period.