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Consider Such Brand Names as A1 Steak Sauce, 409, a

question 83

Essay

Consider such brand names as A1 Steak Sauce, 409, A & D Ointment, A & W Root Beer, and Super 8. Why might such names with alphanumeric characters appear in so many brand names?


Definitions:

Personal Power

The influence or authority a person has over others due to their skills, qualities, or personal attributes, as opposed to formal authority.

Interpersonal Contacts

The social and professional interactions that occur between individuals in the workplace or other contexts.

Likeable Personal

Characteristics or qualities that make an individual pleasant and easy to enjoy being around.

Expert Power

Expert power is the capacity to influence other people because of specialised knowledge.

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