Which of the Following Is a Relationship, Short of a Merger

question 68

Multiple Choice

Which of the following is a relationship, short of a merger, that is formed by two or more businesses to create market opportunities that would not have otherwise existed?

• A) a line extension
• B) bundling
• C) a brand strategy
• D) a brand alliance
• E) a portfolio

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Definitions:

Attitude Formation

The process through which individuals develop their views and opinions about something.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences.

Motivation

The internal drive or external stimulus that prompts an individual to act or behave in a certain manner towards achieving a goal.

Perceived Risk

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.