Your New Employer Has Asked You, as a New Marketing

question 45

Multiple Choice

Your new employer has asked you, as a new marketing graduate, to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts. You have been asked to identify a(n) ________.

• A) target market
• B) market segment
• C) market
• D) market strategy
• E) undefined niche

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Definitions:

Cannon-Bard Theory

A theory of emotion that argues emotions and physiological responses occur simultaneously and independently, rather than one causing the other.

James-Lange Theory

A theory of emotion suggesting that emotions occur as a result of physiological reactions to events, implying that physiological arousal precedes the experience of emotion.

Sexual Orientation

Sexual orientation refers to a person's pattern of emotional, romantic, or sexual attraction to others, based on their gender. It exists on a spectrum and includes heterosexuality, homosexuality, bisexuality, and more.

Gender Identity

A person's internal understanding of their gender identity, which might differ from the gender assigned to them at birth.