Which Type of Segmentation Is Most Related to the Use

question 81

Multiple Choice

Which type of segmentation is most related to the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

• A) behavioral
• B) psychographic
• C) needs
• D) impulse
• E) values

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Definitions:

Extinction Resistance

The phenomenon where a learned behavior persists even after it is no longer reinforced, indicating a resistance to extinction.

Correct Responses

Answers or actions that are deemed accurate or appropriate in a given situation, often determined by a set of rules or guidelines.

Negative Punishment

A behavior modification technique involving the removal of a desirable stimulus to decrease the likelihood of a behavior's recurrence.

Positive Punishment

A decrease in behavior that results from an added consequence.