The Business Segmentation Variable of ________ Refers to Customer Desires

question 98

Multiple Choice

The business segmentation variable of ________ refers to customer desires such as service support, cutting-edge technology, or financing terms.

• A) demographics
• B) purchasing approaches
• C) customer operating characteristics
• D) personal characteristics
• E) benefits sought

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Definitions:

Social Capital Dimension

Refers to the value found in relationships and networks that individuals or organizations possess which can be leveraged for financial, personal, or social gains.

Attitude

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Spirit

Refers to the non-physical part of a person which is the seat of emotions and character; often used metaphorically to describe morale or ethos.

Networks

Systems of interconnected people or things, often used for communication, sharing information, or facilitating connections.