The Business Segmentation Variable of ________ Refers to Where Power

question 71

Multiple Choice

The business segmentation variable of ________ refers to where power resides in an organization.

• A) demographics
• B) purchasing approaches
• C) customer operating characteristics
• D) personal characteristics
• E) benefits sought

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Definitions:

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Secondary Functions

Activities or tasks within an organization that support the primary functions or mission of the business but are not directly involved in the core operational activities.

Strategic

Pertaining to the identification of long-term or overall aims and interests and the means of achieving them, often used in the context of planning and management.

Outsourced

Refers to having contracted a third-party organization to handle certain business functions or services outside the company.