Which Type of Positioning Is Based on the Attributes of Products

question 15

Multiple Choice

Which type of positioning is based on the attributes of products or services and their corresponding benefits?

• A) unique
• B) symbolic
• C) functional
• D) experiential
• E) optimized

---

Definitions:

Multicollinearity

A statistical phenomenon in which two or more predictor variables in a multiple regression model are highly correlated, potentially distorting the model's coefficients.

Standard Error

Standard error measures the accuracy with which a sample represents a population. It is the standard deviation of the sample's means distribution.

Regression Coefficients

Quantitative measures that represent the relationship between a predictor variable and the response variable in a regression model.

Confidence Intervals

A range of values used to estimate the true value of a population parameter with a given level of confidence.