Shampoo Marketers Rate Buyers as Light, Medium, or Heavy Product

question 16

Multiple Choice

Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation.

• A) needs
• B) demographic
• C) behavioral
• D) psychographic
• E) values

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Definitions:

Adjusting Entry

A journal entry made in accounting records at the end of an accounting period to allocate income and expenditure to the period in which they actually occurred.

Year 1

Refers to the first year of operation for a business or the first year of a specific reporting period.

Contra-asset

A contra-asset account is a type of asset account where its balance is a negative figure that offsets the balance of its corresponding asset account.

Liability

A financial obligation or debt owed by a company to another entity, which is expected to be settled through the transfer of assets or services.