A Perceptual Map Is Used to ________

question 79

Multiple Choice

A perceptual map is used to ________.

• A) identify psychographic segments across broad geographic regions
• B) translate a SWOT analysis into a visual medium
• C) analyze the benefits and disadvantages of different targeting strategies
• D) define the market based on consumer perceptions of competing products
• E) identify at which stage of the marketing strategy process the marketer should be

---

Definitions:

Interventricular Septum

The wall separating the right and left ventricles from each other.

Arrhythmia

A condition characterized by an irregular heartbeat, which can range from harmless to life-threatening abnormalities in heart rhythm.

Beat

The basic unit of time in musical rhythm, or the act of striking something to produce a sound or indicate rhythm.

Ventricles

The two lower chambers of the heart that receive blood from the atria and pump it out to the body and lungs.