Which Type of Positioning Is Based on the Attributes of Products

question 15

Multiple Choice

Which type of positioning is based on the attributes of products or services and their corresponding benefits?

• A) unique
• B) symbolic
• C) functional
• D) experiential
• E) optimized

---

Definitions:

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Samples

Subsets of a population selected for measurement, observation, or questioning to make statistical inferences about the whole population.

Populations

In statistics, the entire pool from which a statistical sample is drawn and to which conclusions or inferences are made based on the sample.

Sampling Error

The discrepancy between a sample statistic and its corresponding population parameter, due to the fact that the sample is not a perfect representation of the population.