Segmenting Business Markets Requires a Much Greater Level of Complexity

question 67

True/False

Segmenting business markets requires a much greater level of complexity than segmenting consumer markets.

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Definitions:

Express Contract

A legally-binding agreement in which the terms are explicitly stated by the parties involved either orally or in writing.

Unilateral Contract

A contract in which one party makes a promise in exchange for an act by the other party, becoming binding only when the act is completed.

Implied

Suggested or understood without being directly stated.

Intent

The purpose or mindset with which an individual acts, often relevant in determining the legal implications of their actions.