Examlex
Honor, a market researcher for a packaged goods company, is segmenting a population of consumers based on their responses to statements about different aspects of packaged goods. Honor is using behavioral segmentation.
Diversification Strategy
A business approach that involves entering into new markets or introducing new products or services to spread risk and opportunities for growth.
Reduce Risks
Strategies or actions taken to lower the probability of loss or the impact of adverse outcomes.
Product Development
Product development is the process of bringing a new product to market, including the conception, design, and manufacture of products that meet consumer needs and preferences.
Market Penetration
A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.
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