Explain Why Mass Marketing in the United States Was Easier

question 18

Essay

Explain why mass marketing in the United States was easier in the 1960s than it is today.

---

Definitions:

Attitudes

Enduring sets of beliefs or feelings about people, objects, or ideas that predispose individuals to respond in certain ways.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, characterized by the belief that one's actions have no effect on outcomes.

Learned Optimism

The concept that one can develop a more positive outlook through cognitive behavioral techniques, as proposed by psychologist Martin Seligman.

Explanatory Style

A psychological attribute that indicates how people explain to themselves why they experience a particular event, either positive or negative.