The Most Basic Forms of Market Segmentation Involve ________ and ________

question 69

Multiple Choice

The most basic forms of market segmentation involve ________ and ________ criteria.

• A) psychographic; behavioral
• B) psychographic; demographic
• C) behavioral; needs
• D) values; demographic
• E) values; needs

---

Definitions:

Rhythm Method

A method of contraception based on avoiding intercourse during the period of a woman's cycle when she is most likely to conceive.

Spermicidal Foam

A contraceptive foam containing chemicals that kill sperm, inserted into the vagina before intercourse to prevent pregnancy.

Progestin

Progestin is a synthetic form of progesterone, a hormone involved in the menstrual cycle and pregnancy, used in various medications.

Secondary Spermatocytes

Haploid cells that undergo a second meiotic division, giving rise to haploid spermatids.