The Business Segmentation Variable of ________ Refers to Customer Desires

question 98

Multiple Choice

The business segmentation variable of ________ refers to customer desires such as service support, cutting-edge technology, or financing terms.

• A) demographics
• B) purchasing approaches
• C) customer operating characteristics
• D) personal characteristics
• E) benefits sought

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Definitions:

Organizational Citizenship

Behaviors by employees that are not part of their formal job requirements but help to enhance organizational functioning.

Cooperation

The act of working together towards a common goal, often involving the pooling of resources or effort.

Helpfulness

The quality of providing useful assistance or support to others, often contributing positively to a goal or task.

Sexual Maturity

The stage in an organism's life cycle when it becomes capable of reproducing, marked by the maturation of the reproductive organs and the production of gametes.