Provide an Example of Behavioral Targeting

question 14

Essay

Provide an example of behavioral targeting.

---

Definitions:

Identity

The qualities, beliefs, personality, looks, and expressions that make a person (self-identity) or group (particular social category or social group).

Basic Trust

denotes an essential sense of security and confidence in the world, typically developed during infancy, as described by Erik Erikson.

Activity Theory

A theory that suggests aging individuals will benefit from staying active and engaged to maintain happiness and well-being.

Aging

The process of becoming older or more mature, involving biological, emotional, intellectual, social, and spiritual changes over time.