Explain Why It Is Often to a Company's Advantage to Use

question 42

Essay

Explain why it is often to a company's advantage to use a combination of bases to create the most useful segmentation.

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Definitions:

Latin Americans

People from countries in Latin America, a region of the Americas where Romance languages (primarily Spanish and Portuguese, and variably French) are spoken.

African Americans

African Americans are a racial or ethnic group in the United States with ancestry from the black racial groups of Africa.

American Indians

Indigenous peoples of the United States, including numerous tribes, each with their own distinct cultures and history.

European Americans

Individuals in the United States who trace their ancestry to Europe.