A Marketer Would Be Most Likely to Use Information from a SWOT

question 22

Multiple Choice

A marketer would be most likely to use information from a SWOT analysis in which section of a marketing plan?

• A) measurement and controls
• B) company description, purpose, and goals
• C) forecasting
• D) marketing situation
• E) executive summary

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Definitions:

CRM

Stands for Customer Relationship Management, a technology for managing all your company's relationships and interactions with current and potential customers.

Interorganizational

Pertaining to the relationships or dealings between different organizations.

Intraorganizational

Pertaining to the activities, interactions, or operations conducted within a single organization.

Extraorganizational

Extraorganizational refers to activities, practices, or influences that exist or occur outside the boundaries of a specific organization.