Which of the Following Statements About the Innovation Adoption Categories

question 44

Multiple Choice

Which of the following statements about the innovation adoption categories is true?

• A) More than 50 percent of the population is classified as late majority adopters.
• B) Early adopters avoid risk.
• C) Early majority adopters do not want to be the first or the last to try a new product.
• D) Innovators are a much larger group than laggards.
• E) Late majority adopters are typically very concerned about social acceptance.

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