Which of the Following Is a Potential Disadvantage of Online

question 90

Multiple Choice

Which of the following is a potential disadvantage of online marketing research?

• A) Participants must be in a central location.
• B) The format can restrict respondents' expressiveness.
• C) Results take longer to tabulate and analyze.
• D) The cost of online focus groups is greater than that of most other research methods.
• E) The format of the research tends to be more invasive.

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Definitions:

Median

The middle value of a data set when it is arranged in ascending or descending order.

10th Percentile

A value below which 10% of the data fall, often used in statistics to show lower extremes of a distribution.

Cyclopentanone

A five-membered cyclic ketone, characterized by a ring structure containing one ketone group, used as a precursor in the synthesis of fragrances and pharmaceuticals.

Hydrate

A compound typically formed by the absorption of water molecules into its structure, often resulting in a crystalline form.