When the Twin Six Cafe Provides Gourmet Menu Options to Its

question 28

Multiple Choice

When the Twin Six Cafe provides gourmet menu options to its customers as well as impeccable service that includes allowing customers to hand-select their own cuts of meat, ________.

• A) only an actual product is evident
• B) only an augmented product is evident.
• C) only a core benefit is evident.
• D) both a core benefit and an actual product are evident.
• E) a core benefit, an actual product, and an augmented product are evident.

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Definitions:

Racially Prejudiced

Holding prejudgments or hostile attitudes towards individuals of a different race based on stereotypes and biases.

Groupthink

A psychological phenomenon in which the desire for harmony or conformity within a group results in an irrational or dysfunctional decision-making outcome.

Foot-In-The-Door Effect

The foot-in-the-door effect is a psychological principle that suggests people are more likely to agree to a large request if they first agree to a smaller one.

Minority Influence

The process by which a smaller part of a group changes the beliefs or behaviors of the majority, often through consistency, commitment, and flexibility.