Which of the Following Statements Best Explains Why Idea Screening

question 38

Multiple Choice

Which of the following statements best explains why idea screening may be the most important step of new-product development?

• A) It increases the number of ideas generated.
• B) Some potentially profitable ideas may be ill perceived by the idea screeners.
• C) Some ideas that will become market disasters may be originally viewed favorably by the idea screeners.
• D) It gives research and development team members an opportunity to gather consumer feedback.
• E) It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.

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Definitions:

Public Agency

An organization operated by the government to manage specific functions or provide services such as education, health, or transportation.

Business Structure

The legal and organizational framework chosen by a company that defines its operations, liabilities, responsibilities, and regulatory obligations.

Sole Proprietorship

An unincorporated firm owned and operated by one person.

Money Income

It refers to the total amount of monetary earnings received by an individual or household, including wages, salaries, and other forms of financial income.