During Which Stage of New Product Development Will Management Most

question 77

Multiple Choice

During which stage of new product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?

• A) concept development
• B) marketing strategy
• C) business analysis
• D) product development
• E) test marketing

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Definitions:

Employee Motivation

The intensity of zeal, loyalty, and originality that workers in a company demonstrate in their positions.

Four-Drive Theory

A motivational theory that identifies four basic drives that affect human behavior: the drive to acquire, bond, comprehend, and defend.

Proactive Drives

Proactive drives refer to the internal motivations that prompt individuals to take anticipatory actions in the face of potential opportunities or challenges.

Drive to Defend

The intrinsic motivation individuals or groups have to protect their beliefs, values, or possessions from perceived threats.