One of the Distinguishing Characteristics of a Service Is Utility

question 60

True/False

One of the distinguishing characteristics of a service is utility, which means that the service cannot be separated from its means or manner of production.

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Definitions:

Sales-oriented Era

The sales-oriented era refers to a period in marketing history where the primary focus was on selling products through aggressive sales techniques, without much emphasis on customer needs or product quality.

Market-oriented Era

A period in business thought where the primary focus is on understanding and meeting the needs and wants of consumers through market research and product adaptation.

Value-based Marketing

A marketing strategy focused on providing and communicating the unique value of a product or service to the customer.

Retailing-oriented Era

A period in business history characterized by the focus on selling and distribution efficiency, where retailers played a central role in the supply chain.