A Company That Does Not Want to Add to the Product

question 6

Multiple Choice

A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?

• A) multibranding
• B) bundling
• C) brand extension
• D) brand stretching
• E) line extension

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Definitions:

Linear

Pertaining to a relationship or an equation that can be represented by a straight line in a graphical representation, illustrating a constant rate of change.

Downward-Sloping

A characteristic of a graph or curve that shows a decrease in one variable in response to an increase in another, commonly seen in demand curves.

Constant Elasticity

A condition in economics where the elasticity of one variable with respect to another is consistent across different levels of those variables.

Linear

Pertaining to something that is straight or sequential, often used to describe processes or relationships that have a constant rate of change.