An Advantage of a Vertical Marketing System (VMS) in Comparison

question 94

Multiple Choice

An advantage of a vertical marketing system (VMS) in comparison to a conventional channel organization is that it acts as a(n) ________ system.

• A) unified
• B) more creative
• C) profit-driven
• D) customer-driven
• E) independent

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Definitions:

Downward-Sloping

A term often used in economics to describe a curve or line that represents a decrease in one variable as another increases, typical in demand curves.

Long Run

A period in which all factors of production and costs are variable, allowing for adjustment to changes.

Fixed

In economics, pertains to costs that do not change with the level of output or production, such as rent, salaries, and insurance.

Variable

A quantity that can take on more than one value.