Which of the Following Is the Most Logical Reason That

question 94

Multiple Choice

Which of the following is the most logical reason that an organization would rely heavily on personal selling?

• A) to make more cost-efficient use of the promotional mix
• B) to move the focus away from developing customer relationships
• C) to better service many small customers
• D) to more effectively sell highly technical products
• E) to decrease marketing mix expenditures

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Definitions:

Participative Management

A management style where employees at all levels are encouraged to contribute ideas towards the organization's goals.

Employee Engagement

The level of an employee's emotional investment, enthusiasm, and commitment to their work and workplace.

360-Degree Feedback

A performance appraisal method involving feedback from all directions: supervisors, peers, subordinates, and sometimes clients.

Strengths-Based Leadership

A leadership approach focusing on the identification and maximization of an individual's strengths and talents to improve organizational performance.