A Marketer Using Information for a Company's Database of Customer

question 50

Multiple Choice

A marketer using information for a company's database of customer information such as previous inquiries, transactions, and servers is using a(n) ________.

• A) house file
• B) PURL
• C) ROI
• D) outside list
• E) inside sale

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Definitions:

Interest Rate

The percentage charged on borrowed money or paid on invested capital.

Interest Rate

The proportion, typically expressed as a percentage, at which interest is charged by lenders on loans or paid by banks on deposits.

Cash Flows

The total amount of money being transferred into and out of a business, especially as affecting liquidity.

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time.