On Average, Direct Marketing Generates a Return on Investment That

question 1

True/False

On average, direct marketing generates a return on investment that is less than that of nondirect marketing communication tools.

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Definitions:

Suppression

The conscious deliberate effort to control and inhibit unwanted or unacceptable thoughts, feelings, or impulses.

Conditioned Forgetting

The loss of a memory due to interference from learning through conditioning, rather than organic causes.

Classical Conditioning

A process of learning in which a reaction initially triggered by the second of two jointly presented stimuli is in time triggered by the first stimulus as a result of their repeated pairing.

Operant Conditioning

A learning process in psychology in which the strength of a behavior is modified by reinforcement or punishment.