Which of the Following Would NOT Be Classified as a Media

question 20

Multiple Choice

Which of the following would NOT be classified as a media type?

• A) print
• B) broadcast
• C) Internet
• D) personal selling
• E) out-of-home

Understand the role and impact of trade shows in B2B selling.

Evaluate the financial aspects of B2B sales calls.

Recognize legal and ethical considerations in sales.

Anticipate and overcome customer objections during the sales process.

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Definitions:

Wholesaler

A person or company that sells goods in large quantities at low prices, typically to retailers rather than directly to end users.

Rack Jobber

A merchandising agent or vendor who rents space within retail stores to sell goods, often responsible for managing inventory and setup.

Consignment

A supply arrangement where goods are left with a third party to sell, but the ownership remains with the supplier until sold.

Wholesaler

An entity involved in the business of selling goods in large quantities at low prices to retailers or other businesses, rather than to the general public.